A fragrance will last approx. 6 to 8 hours. That can differ depending on body chemistry and the condition of your skin. Scent tends to last longer on oily skin because of the oils secreted during the day. Dry skin needs a bit of help to make fragrance last longer. If your skin is dry, simply rub on an unscented moisturizer before you apply your perfume. Apply fragrance to your pulse points. Heat activates the oils and your pulse points generate the most heat. I have also sprayed a light mist on my hair just before going out, however, make sure that your shampoo, conditioner, and hair spray are unscented or you might get a fragrance that you don't want. My daughter uses another method to ensure she doesn't end up wearing too much perfume. She sprays her favorite scent into the air and then just walks through it. It gives her the scent but isn't  overpowering. This is especially good for day wear, where you want just a hint of fragrance. You can also ensure that your scent lasts all day by layering your products. grandmotherhandleyscloset.com carries a wide selection of fragrance gifts sets to ensure that your scent goes with you throughout the day.